Is the 'Love' in Daisy of Love the same?

I have yet to watch VH1's new 'reality' extravaganza Daisy of Love which features Rock of Love contestant Daisy in her search to find a new boyfriend. Before the show aired, I had seen several trailers which I found particularly problematic when compared to the VH1 reality shows featuring men:

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Daisy's trailer features her virtually begging. She comments in several of them that she "needs a boyfriend." The network develops the idea that women are NEED relationships. They are emotionally unstable and will do anything for someone to love them. Rock of Love and For the Love of Ray J, two shows that recently ended, both feature very different depictions of the stars. It is particularly interesting to compare Daisy's appearance with the show that she first appeared on:

Even though Daisy is the person choosing her mate, her depiction is completely different than that of Michaels. He is not shown as needy or whiney. Instead, he, like Ray J in For the Love of Ray J, is calm and collected, looking to have fun and meeting cool people not on a quest for a soulmate to complete them. Contestants go to extreme lengths to 'prove their love,' but I'm curious about why this journey is shown different for Daisy.